PROBLEM
During my experience with SEO projects, I encountered several recurring problems that required both technical and creative solutions. One of the major issues was dealing with websites that lacked proper structure or had poor on-page optimization, making it difficult for search engines to index content effectively. Additionally, competing in highly saturated markets with strong domain authority made ranking for competitive keywords more challenging. In some cases, clients had unrealistic expectations or lacked understanding of how SEO is a long-term investment, which required clear communication and education to align goals.
CHALLENGES
SEO is a constantly evolving field, and staying updated with frequent algorithm changes by search engines like Google posed a significant challenge. I overcame this by dedicating time to continuous learning, following industry leaders, and applying white-hat strategies that focused on user experience and quality content. Another challenge was balancing technical SEO with content creation—ensuring that every update improved both site performance and audience value. Handling backlinks ethically, cleaning up toxic links, and optimizing for mobile and Core Web Vitals were also complex tasks that I managed through consistent audits and performance tracking.
My approach to SEO focuses on building sustainable, long-term growth rather than relying on quick fixes. I prioritize a holistic strategy that includes keyword research, content optimization, site speed improvement, mobile responsiveness, and ethical backlink building. By combining technical audits with user-focused content, I ensure that websites not only rank higher but also provide value to visitors. This balanced method has helped improve organic visibility, reduce bounce rates, and increase overall site authority over time.
Strategy Session.
My SEO strategy begins with comprehensive keyword research to identify high-impact search terms that align with user intent and business goals. Once the keywords are mapped, I focus on on-page optimization including meta tags, content structuring, internal linking, and schema markup to enhance search engine understanding. Simultaneously, I work on technical SEO aspects like improving site speed, fixing crawl errors, and ensuring mobile-friendliness. Off-page efforts include building quality backlinks through guest posting, directory submissions, and digital PR. I also implement performance tracking using tools like Google Analytics and Search Console to continually refine the strategy based on real-time data.
Plan of Action.
My plan of action for SEO starts with a detailed audit of the website to identify technical issues, content gaps, and structural weaknesses. This includes analyzing site speed, mobile responsiveness, broken links, crawl errors, and indexing issues using tools like Google Search Console, Screaming Frog, and SEMrush. Simultaneously, I perform in-depth keyword research to discover relevant, high-volume, and low-competition keywords that align with the business's goals and user intent. Based on the audit and research, I create a prioritized roadmap to improve on-page and technical SEO elements.
Once the foundational improvements are underway, I develop a content strategy that includes optimizing existing content and creating new, keyword-rich, and value-driven content. I also implement a strong internal linking structure and begin off-page SEO activities such as ethical backlink building and citation submissions. Progress is tracked regularly through analytics and ranking tools to monitor improvements in visibility, traffic, and user behavior. Monthly reports help measure KPIs and guide any necessary adjustments, ensuring the SEO plan remains agile, effective, and aligned with evolving search engine algorithms.
RESULTS
The SEO efforts have led to significant improvements in organic search visibility, resulting in increased website traffic and higher rankings for targeted keywords. Through consistent optimization and strategic backlink building, the site’s domain authority and credibility have strengthened over time. This growth has translated into better user engagement, longer session durations, and a noticeable rise in conversions and lead generation. Regular monitoring and adjustments ensured sustained performance, making the SEO campaign a valuable contributor to the overall business success.
ROI
463%
CUSTOMERS
32,038
DOWNLOADS
10,200
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Mark Brown
Director, Envato
Mark Stewart
Operations Manager, Envato
